Laurie Churchman

Designlore represents my 25+ years as a designer and educator—along with a few other whimsies. My practice includes collaborative communication design, design thinking seminars, teaching and writing.

My areas of design expertise include: branding, publications, systems design, information design, typography, and civic engagement. My clients hail from sectors including: professional services, education, retail, design, arts and culture and architecture. I pair extensive experience with an individual project approach to achieve targeted communication solutions. I believe that every client’s success story derives from intellectual curiosity, solid research, collaboration and creativity, while leveraging all that technology and the market offer.

As for whimsy, you can see that in my book, The Art of Boat Names, which features over 300 images of vernacular typography for boat names. A curious passion, I know.

Additionally, I teach Executive Education seminars at Johns Hopkins and Visual Communication Design at MICA and Philadelphia University. I have also taught at Izmir University of Economics, Izmir, Turkey, University of Pennsylvania, and NC State University. In 2009 I was honored to become an AIGA Fellow. I am a past board member of AIGA National, World Studio Foundation, AIGA/NY, and AIGA/Raleigh. I hold a BS from the University of Delaware, an MFA from Yale University and a certificate from AIGA/Harvard Business School Design Leaders program.

Laurie Churchman

Selected activities and recognition:


2016 How Design Awards Promotion & Marketing Judge
2015 AIGA GAIN Conference Panelist, New York
2012 ISType Conference Lecture, Istanbul
2012 ESDi Lecture, Barcelona
2012 Pratt Institute Lecture, New York
2011 Travel Turkey Expo Award
2011 Design Principles and Practices Lecture, Rome
2011 AIGA/Philadelphia Fellows Retrospective Exhibition
2010 New Contexts Co-author, Raleigh
2009 AIGA Fellow Award, Philadelphia
2009 AIGA/Philadelphia Design Award
2008 How Magazine Self-Promotion Annual,
Outstanding Achievement Award